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We would not have been able to get the wide range of diverse and talented performers had we not used Backstage.

AUBREY, VIDEO EDITOR, HUBSPOT

The Brand Marketer's Guide to Producing and Casting UGC Talent Remotely

Brands need great content as much as they ever have, and there are more potential eyeballs out there than ever before, with an array of social media outlets and people stuck at home.

While people are already using their devices to create and view content and in person production isn’t an option, brands have seen an opportunity.

Casting platforms like Backstage bring the whole process to one centralized location. Using the platform, brands and agencies can put out a call for in-person, remote (virtual), or self-recorded auditions.  

In this report you’ll learn: 

• Why now is the right time to produce User Generated Content.
• How to cast your project and where to find talent.
• How to produce your UGC project, including defining campaign goals and giving creative direction.
• Why UGC will continue to be relevant and popular even after social distancing ends.